project: visual concept development, identity design and branding manual for PELOTONIA bike tour. the tour is sponsored by NetJets with one goal: to end cancer. PELOTONIA raises money for innovative and life saving cancer research at The Ohio State University Comprehensive Cancer Center - James Cancer Hospital and Solove Research Institute.

Design Firm: Slover and Company(2009)
Please attend PELOTONIA 2010 www.pelotonia.org